arrow-right

HOME

arrow-right

PROJECTS

arrow-right

WERBEZEICHEN

case study image
logo
Comprehensive Technical Planning, Conceptualization, Development, and Delivery for Germany's Leading Digital Advertising Material Company
challenge icon
THE CHALLENGE

Our client, a premier digital advertising entity in Germany, required a technological overhaul to enhance online visibility and streamline business processes. This necessitated a deep understanding of their existing systems, a vision for their business needs, and the development of a scalable platform.

arrow
challenge icon
THE SOLUTION

At Nextaim, our approach to this challenge was comprehensive and methodically executed, beginning with in-depth technical planning. We started by transitioning the client's system from a legacy codebase with a custom Server-Side Rendering (SSR) server to NextJS. This strategic move significantly increased development speed and ensured smoother application behavior. ​ Central to our user experience strategy was the complete redesign of the checkout flow, aimed at simplifying and enhancing the user journey. This was complemented by a major overhaul of the product detail pages on the website, where both the user interface and user experience were upgraded. These improvements proved successful, markedly increasing the website's conversion rate. ​ Further innovating the client's service, we introduced a new user flow in the WZ Workspace. This streamlined the process from gaining product inspiration to placing orders or making inquiries. It facilitated seamless communication with account managers through live chat, allowing customers to engage in direct orders or inquiries based on their conversation history. ​ Additionally, we undertook a step-by-step refactoring of the Workspace. This not only made the codebase more maintainable for future development teams but also accelerated the development process, ensuring that the platform could adapt and evolve with the client's growing needs.

arrow
challenge icon
THE RESULTS

Our comprehensive solution revolutionized the client's digital presence: \- The platform's scalability prepared the client for future growth, enhancing their market position. \- Enhanced backend operations led to improved workflow efficiency, boosting productivity and team morale. \- Notable improvements were seen in user engagement, customer satisfaction, and operational efficiency.

arrow
challenge icon
CONCLUSION
This project is a testament to Nextaim's capability in delivering comprehensive software development solutions. We not only understood the client's unique needs but also transformed them into a functional, intuitive, and future-proof platform, solidifying our role as a leading partner in the digital advertising sector.

At Nextaim, we remain committed to helping our clients enhance operational efficiency and compliance through our bespoke software solutions.

Approach
arrow-rightPROJECTS

Tailored software solutions for

holistic business growth.

Pioneering software solutions and services for

digital transformation.

Let's connect and

partner in driving digital transformation

We're eager to connect with you! Whether you have a question about our digital transformation services, need assistance with a software project, or simply want to learn more about Nextaim, our team stands ready to assist. Please fill out the contact form on the side with your details and we'll get back to you promptly.

Denis Amedov, Director of Nextaim

DENIS AMEDOV

MANAGING DIRECTOR

linkedingithub
Stay in the loop and never miss out on the latest updates!
Sign up for Nextaim’s newsletter now!
nextaim-logo

FOLLOW US

linkedingithub

Want to say Hi?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
© 2024 Nextaim GmbH. All rights reserved.

Want to say Hi?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
© 2024 Nextaim GmbH. All rights reserved.